Identity Portfolio
Client: The Local Artist
Location: Minneapolis, Minnesota
Web Site: www.thelocalartist.biz
The Local Artist features original artwork. The artist behind the brand has a true passion for color and its combinations. The obvious answer here was to create an identity that focused on the creative use of color. We also wanted to showcase a whimsical appeal to convey originality, fun and approachability. The key was to find a balance between all that is artsy and all that is business. In the end, we were able to capture a truely credible, artist logo. We also brought that goal along with us when we created her online shopping cart.
skills used: illustrator
